Home Page >>> Backstage Area >> Business Issues > Introduction

Business Issues

    This area is for those who are running a laser show as a business.  It contains articles and selected links to business issue related to operating a laser light show business.

While you may have purchased laser equipment out of an interest in the technology or the artistic aspects, the equipment is costly and must earn it's keep.  Like it or not,  as a professional laserist you are in business to make money even if you only operate your laser show as an evening/weekend sideline.  Proper promotion and good business practices will help you to become successful.

• Marketing - This section contains articles and links about marketing to potential clients and selling to them.

• Finances - This section contains articles and links about financial issues related to the operation of your laser show business.

Off-site Links

NOTE: Some of these links are to information that is country specific.  They are provided here as the resource contains good articles and information that can be adapted to your needs within the culture or rules of your own country.

• Guerrilla marketing -I'm referring to the soul and essence of guerrilla marketing which remain as always -- achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
  

• The Startup Journal - Information and resources on starting a business from the Wall Street Journal.

• NightClubBiz.com - The resource which focuses on everything you've ever wanted to know about the nightclub business.

• www.entrepreneur.com - The on line version of the popular magazine with sections on marketing, finance and other business issues.

• CanadaOne - Canada's small business hub. We have: a free small business magazine, a Canadian business directory, 700+ resources, a suite of free tools, and 600+ archived articles.

• www.inc.com - The on-line version of the popular business magazine with sections on getting started and growing your business.

DISCLAIMER: Some of the information in the Backstage area is provided by the persons or companies named on the relevant page(s). Laser F/X does NOT endorse or recommend any products/services and is NOT responsible for the technical accuracy of the information provided.  We provide this information as a service to laserists using the Backstage area.

[ Introduction | Marketing | Finances ]